Founding MENA
Story

How Peak Games Became a Starting Point for Turkey’s Next Gaming Companies

In 2019, five employees left Peak Games to build another mobile gaming company in Istanbul.
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What It Takes to Take a Gulf Restaurant Brand Abroad

At Harrods in London, Somewhere serves guacamole hummus, kunafa-wrapped shrimp and beef shawarma with beetroot rice.
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Tabby vs Tamara: The Competition Is Moving Beyond Buy Now, Pay Later

Tabby and Tamara became familiar to Gulf shoppers through a simple offer: buy something now and spread the payment across instalments.
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Why Gulf Startups Are Building Around the Corner Shop

A neighbourhood shop can look like a small customer for a technology company.
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How MENA Consumer Brands Find Customers Abroad

Huda Beauty began selling false lashes after Huda Kattan had spent years publishing beauty advice.

Countries & Sectors

FM featuredFM30 Saudi ArabiaFintech

Tabby

Buy now, pay later and money app for shoppers in Saudi Arabia and the UAE

$6.5bnValuation
FM featuredFM30 Saudi ArabiaRetail

Ninja

Saudi quick commerce app delivering groceries and essentials in minutes

$1.5bnValuation
FM featuredFM30 EgyptFintech

MNT-Halan

Egyptian fintech offering loans, payments and e-commerce to underbanked customers

$1.4bnValuation
FM30 Saudi ArabiaFintech

HALA

HALA provides Saudi SMEs with banking, POS, payments and expense management, and raised $157 million Series B at a $900 million valuation.

$1.1bnValuation
FM featuredFM30 Saudi ArabiaFintech

Tamara

Saudi buy now, pay later and shopping app serving the Gulf

$1bnValuation
FM30 Saudi ArabiaFintech

Foodics

Foodics provides a cloud-based restaurant POS and payments platform serving the MENA food and beverage sector, with over $170 million raised to date.

$1bnValuation
FM30 UAEFintech

Fasset

Fasset is a Dubai-headquartered stablecoin-powered neobank offering USD accounts and cross-border settlement, valued at $1 billion after its Series C led by SBI Group.

$1bnValuation
FM featuredFM30 UAEFood & hospitality

Kitopi

Dubai-based multi-brand restaurant group that began as a cloud kitchen platform

$1bnValuation
FM30 Saudi ArabiaRetail

Salla

Salla is a Saudi e-commerce SaaS platform that lets merchants build Arabic-first online stores, and raised $130 million in a pre-IPO round led by Investcorp.

$715mValuation
FM30 Saudi ArabiaRetail

Nana

Nana is Saudi Arabia’s leading digital grocery platform, backed by Kingdom Holding Company and operating in Riyadh and other cities.

$600mValuation
FM30 UAERetail

eyewa

eyewa is the MENA region’s largest omnichannel eyewear retailer, and its $100 million Series C led by General Atlantic reinforced its position.

$600mValuation
FM featuredFM30 Saudi ArabiaLogistics

TruKker

Digital freight network matching shippers with trucks across the Middle East and beyond

$600mValuation
FM30 EgyptRetail

Breadfast

Breadfast is Egypt’s leading online grocery and quick-commerce platform, with a $50 million pre-Series C round led by Novastar Ventures.

$382mValuation
L
FM30 Saudi ArabiaFintech

Lean Technologies

Lean Technologies builds MENA open banking and payments APIs, licensed by SAMA and ADGM, and raised $67.5 million in Series B led by General Catalyst.

$371mValuation
A
FM30 UAEAI

AppliedAI

AppliedAI builds Opus, an agentic AI workflow platform for regulated industries, headquartered in Abu Dhabi and backed by G42 and Mubadala.

$355mValuation
FM30 UAEProptech

Huspy

Huspy is a UAE proptech platform for home buying, selling and mortgage financing, expanding across Saudi Arabia and Europe.

$325mValuation
FM featuredFM30 UAEFintech

Wahed

Sharia-compliant investing app offering halal portfolios, ETFs and property investments

$300mValuation
FM30 Saudi ArabiaRetail

Zid

Zid is a Saudi e-commerce enablement platform that lets merchants launch online stores, with over 10,000 merchants using its services.

$275mValuation
FM featuredFM30 Saudi ArabiaProptech

Gathern

Saudi marketplace for booking chalets, farms and private homes online

$266mValuation
FM30 EgyptProptech

Nawy

Nawy is an Egyptian proptech platform for new and off-plan residential developments, with an IFC equity investment supporting its expansion.

$260mValuation
FM30 Saudi ArabiaFood & hospitality

Calo

Calo delivers personalised meal plans designed by nutritionists, headquartered in Riyadh and expanding across the GCC.

$250mValuation
FM30 Saudi ArabiaFintech

PetroApp

PetroApp provides NFC-based fuel payment and fleet expense management for Saudi enterprises, with a $50 million round led by Jadwa Investment.

$250mValuation
S
FM30 UAERetail

SellAnyCar

SellAnyCar.com is the Middle East’s largest car buying service, offering instant valuations and 30-minute guaranteed purchase across the UAE and Saudi Arabia.

$210mValuation
FM30 UAEFintech

YAP

YAP is a UAE-based digital banking and payments platform that lets consumers manage money, cards and payments through a single app.

$205mValuation
N
FM30 UAEFintech

NymCard

NymCard builds MENA payments infrastructure including card issuing, lending and money movement, with a $33 million Series B led by QED Investors.

$182mValuation
FM30 Saudi ArabiaFood & hospitality

COFE

COFE App is the region’s on-demand coffee and agentic commerce super app, founded in Kuwait and now headquartered in Saudi Arabia.

$178mValuation
FM30 UAEFintech

FlapKap

FlapKap provides revenue-based financing for MENA SMEs, with a $34 million pre-Series A led by BECO Capital.

$170mValuation
FM30 Saudi ArabiaLogistics

Salasa

Salasa is a Saudi e-commerce fulfilment platform handling warehousing, packaging and delivery for merchants, with a $30 million Series B.

$165mValuation
FM30 Saudi ArabiaAI

Lucidya

Lucidya is a Saudi AI-native customer experience management platform serving clients across 13 countries, with a $30 million Series B.

$165mValuation
FM30 JordanEdtech

Jo Academy

Jo Academy is Jordan’s largest e-learning platform, founded in 2014 and backed by Jordan Capital and Investment Fund.

$154mValuation
FM30 BahrainEdtech

Wafa Al Obaidat

P
Founder and CEOPLAYBOOK

Magazine editor turned founder of PLAYBOOK, a network helping women connect, learn and…

FM30 UAEHealthcare

Sophie Smith

N
Founder and CEONabta Health

Former Accenture consultant whose Nabta Health blends digital tools with conventional care…

FM30 PalestineProptech

Rowan Alawi

Founder and CEOTrase

Mechatronics engineer and third-generation builder digitizing how construction projects in…

FM30 MoroccoRetail

Maha Bennani

L
Co-founder and CEOLNKO

Co-founded Match Glasses in Montreal before launching LNKO, a direct-to-consumer eyewear…

FM30 UAELogistics

Lauren Hamilton

R
Founder and General ManagerRide Skipper

Started Ride Skipper, a UAE chauffeur service using customers' own cars, after a C-section

FM30 UAEAI

Caroline Hazlehurst

B
Co-founder and CEOBase

Scaling executive; former Moove President and Calo COO, now Co-Founder and CEO of Base, AI…

FM30 TunisiaLogistics

Bassem Bouguerra

I
Founder and Chief Innovation OfficerIntiGo

Ex-Yahoo product director combining scooter taxis and last-mile delivery at Tunisia's IntiGo

FM30 Saudi ArabiaProptech

Saleh Al-Ghamdi

G
Co-founder and CEOGhanem

Ex-Lean Technologies GM offering fractional ownership of income-generating Saudi properties…

FM30 Saudi ArabiaAI

Djamel Mohand

G
Co-founderGovernata

Former Foodics COO building Arabic-language data-governance software for Saudi…

FM30 EgyptFintech

Ayman El Tanbouly

E
Co-founder and Managing DirectorExits MENA

Former EBRD investment banker matching startups and SMEs with investors and buyers at Exits…

FM30 AlgeriaLogistics

Kamel Haddar

T
Founder and CEOtemtem

Former BearingPoint consultant who grew temtem from Algerian mobility into a multi-service…

FM30 IraqLogistics

Mehrshad Pezeshk

B
Co-founderBoxy

Former AloPeyk CTO building one shipping platform for Iraq's fragmented courier sector at…

FM30 QatarLogistics

Wisam Costandi

E
Co-founder and CEOEMMA Systems

Founder of Qatar's IQ whose EMMA platform brings airport operations information into one…

FM30 EgyptFintech

Ayman Essawy

C
Founder and CEOConnect Money

Dsquares co-founder now building embedded-finance infrastructure for other businesses at…

FM30 Saudi ArabiaFintech

Hatem Kameli

R
Co-founder and CEOresal

Founded iCLICK and co-founded Lucidya before steering Resal into prepaid rewards software

FM30 AlgeriaTalent

Louai Djaffer

T
Co-founder and CEOTalenteo HR

Co-founded recruitment platform Emploitic, then Talenteo, which automates HR administration…

FM30 Saudi ArabiaFood & hospitality

Umair Khalid

K
Co-founder and CEOKitchenara

Moved from operations roles at Careem and HungerStation to video-led food discovery at…

FM30 UAEDeep tech

Misha Hanin

3
Co-founder and CEO31 CONCEPT

Technology executive building UAE-based 31 CONCEPT to see inside encrypted network traffic

FM30 UAEProptech

Christian Kunz

P
Co-founderProp-AI

Former McKinsey associate partner and DIFC strategy chief who co-founded real-estate AI…

FM30 KuwaitFintech

Abdulrahman Al-Hammadi

K
Founder and ChairmanKrti

Went from engineering work at Kuwait Airways to founding Kuwaiti payments startup Krti

FM30 QatarFintech

Khalifa Saleh Al Haroon

P
FounderPayLater

Former Vodafone strategy head now building PayLater, a Sharia-compliant instalment-payment…

FM30 JordanFintech

Saed Khawaldeh

D
Co-founderDESAISIV

Biomedical engineer with an Oxford research background applying AI to corporate health…

FM30 OmanFood & hospitality

Aankush Bhatia

K
Founder and CEOKitchenomiKs

Hospitality operator of 25 years who built a cloud-kitchen platform in Oman

FM30 BahrainFintech

Saad Ahmed

L
Founder and CEOLocal

Building QR-based payments for restaurants, hotels and healthcare providers across the GCC

FM30 UAEProptech

Alexander Pinheiro Liakos

M
Co-founder and CEOMifta

Former venture capitalist and Antler founder co-building Mifta, an AI rental brokerage in…

FM30 UAERetail

Daniel Alimov

R
Co-founder and CEORetailhub

Built a grocery delivery startup acquired by X5, now turning shelf photos into retail…

FM30 UAELogistics

Denis Konoplev

R
Co-founder and CEORSA XB

Seafood Souq co-founder now running RSA XB, a software-first cross-border logistics spin-out

FM30 UAEFintech

Nauman Ali

O
Co-founder and CEOOrbii

Computer scientist building credit infrastructure that helps lenders originate and manage…

FM featuredFM30 JordanAI

Mohammad Alsufi

C
Co-founderCortad

Sold AI learning platform NoNerds to JoAcademy, now co-founding Cortad, intelligence…

FM30 OmanAI

Khalifa Manaa

S
Co-founderSampo Pricing

Repeat founder and startup mentor who co-founded Sampo, an Oman-born e-commerce pricing…

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