Sophie Smith
Honours
In their own words
“We adapted. We survived.”
The story
Sophie Smith read history at the University of Cambridge and holds an MBA from the Quantic School of Business and Technology. She spent four years as a technology consultant at Accenture and founded several ventures, among them myZindagi, a platform for finding doctors in Pakistan, as well as Synnapps and SNS Consulting. She also co-founded 22Four. In March 2017 she founded Nabta Health, which is headquartered in Sharjah. Nabta describes its model as hybrid, combining fertility tracking, at-home testing, virtual consultations and a machine-learning personal assistant to help women identify, manage and prevent non-communicable diseases. Its first care pathway focused on PCOS, with the stated aim of making a diagnosis possible in under 90 days. In June 2020 the company reported that it served 250,000 women a month and had reached 18 million women through health-awareness campaigns since January 2018.
