Ayman Essawy
Honours
In their own words
“We have seen this in Amazon with the payment services and in many other digital platforms.”
The story
Ayman Essawy studied electronics and communication engineering at the Arab Academy for Science, Technology and Maritime Transport and attended Columbia Business School's executive programme on entrepreneurship and competitiveness in Africa. His career has included product development and pre-sales at Alkan Telecom, financing operations at Temasek, business development and operations at Sarmady, a Vodafone company, and internet marketing at Vodafone. In 2012 he co-founded Dsquares, a loyalty-solutions provider he describes as operating in seven markets, and served as its COO until 2021. He is also co-founder and CEO of Lucky App and sits on the board of Endeavor Egypt. Since June 2024 he has been founder and CEO of Connect Money, which provides embedded-finance services to other businesses. TechCrunch reported that these include card issuance, KYC, customer support and mobile-banking app development. That month Connect Money announced an $8 million seed round co-led by DisrupTech Ventures, Algebra Ventures and Lorax Capital Partners.
By the numbers
Career
Their company
Connect Money
Connect Money provides embedded-finance services to other businesses.












