Chari
Moroccan app for corner shops to order stock and offer payments, with its own payment licence
Based in Casablanca, founded 2020
The numbers
2020Founded
Why it matters
Chari lets Morocco's neighbourhood shops order the goods they resell for next-day delivery and turns them into points of sale for financial services such as phone top-ups, bill payments and money transfers. In October 2025 it became the first venture-backed Moroccan startup to receive a payment institution licence from Bank Al-Maghrib, alongside a $12 million Series A, the largest in Morocco. It says it connects more than 25,000 merchants.
