Tamara
Saudi buy now, pay later and shopping app serving the Gulf
Based in Riyadh, founded 2020
The numbers
$1bnValuation
$556mTotal raised
1,494Headcount
60.7%Headcount growth
2020Founded
Why it’s on the list
Tamara became Saudi Arabia's first homegrown fintech unicorn in December 2023 after a $340 million Series C. It was the first buy now, pay later firm in the Saudi Central Bank's regulatory sandbox, and in 2025 secured an asset-backed facility of up to $2.4 billion backed by Goldman Sachs, Citi and Apollo.
Funding history
2021Seed$6m
2021Series A$110m
2022Series B$100m
2023Series C$340m
On Founding MENA
Founding MENA #17
LPs double down on MENA with new fund commitments.
11 May 2026
Founding MENA #10
Another testing week for MENA founders and investors.
16 Mar 2026
Founding MENA #5
Another HUGE week of startup momentum in MENA!
9 Feb 2026
Founding MENA #31
Fundraises and major tech news deep in the summer period.
17 Aug 2026
Founding MENA #12
MENA startups continue to raise as the region remains resilient.
6 Apr 2026
Tamara: Abdulmajeed Alsukhan
Founding MENA #28
Summer fundraises in full swing!
27 Jul 2026
Founding MENA #8
A testing week for a region navigating unprecedented events.
2 Mar 2026
