Floward
Online flowers and gifts platform with same-day delivery across the Gulf and UK
Based in Riyadh, founded 2017
The numbers
2017Founded
Why it matters
Floward moved a largely offline Gulf flower market online, buying direct from suppliers and running its own delivery. It raised a $156 million pre-IPO Series C in 2023, bringing total funding to about $190 million, and has said it is considering a listing on the Saudi Exchange.
On Founding MENA
Floward: Abdulaziz Al Loughani
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