Retail
Companies
Ninja
Saudi quick commerce app delivering groceries and essentials in minutes
Salla
Salla is a Saudi e-commerce SaaS platform that lets merchants build Arabic-first online stores, and raised $130 million in a pre-IPO round led by Investcorp.
Nana
Nana is Saudi Arabia’s leading digital grocery platform, backed by Kingdom Holding Company and operating in Riyadh and other cities.
eyewa
eyewa is the MENA region’s largest omnichannel eyewear retailer, and its $100 million Series C led by General Atlantic reinforced its position.
Breadfast is Egypt’s leading online grocery and quick-commerce platform, with a $50 million pre-Series C round led by Novastar Ventures.
Zid
Zid is a Saudi e-commerce enablement platform that lets merchants launch online stores, with over 10,000 merchants using its services.
SellAnyCar
SellAnyCar.com is the Middle East’s largest car buying service, offering instant valuations and 30-minute guaranteed purchase across the UAE and Saudi Arabia.
Getir
Turkish app that pioneered 10-minute grocery delivery from its own dark stores
Huda Beauty
Dubai-based cosmetics brand that grew from false lashes into a global make-up line
Brimore
Egyptian social commerce platform where home sellers resold local brands to their neighbours
Hepsiburada
One of Turkey's largest e-commerce marketplaces, first Turkish company listed on Nasdaq
Squatwolf
Dubai gymwear brand selling premium performance clothing online and in GCC stores
Floward
Online flowers and gifts platform with same-day delivery across the Gulf and UK
MaxAB
B2B grocery ordering and embedded finance for small retailers, now merged with Wasoko
Trendyol
Turkey's largest e-commerce platform, started as an online fashion retailer
LNKO
LNKO is a Moroccan direct-to-consumer eyewear company that sells both in stores and online.
Retailhub
Retailhub is a Dubai-based company bringing AI to grocery retail, helping retailers, FMCG brands and aggregators fix product availability and out-of-stock problems.
Founders

Ebrahim Al-Jassim
HungerStation founder pushed out in 2019 who co-founded Saudi unicorn Ninja

Anam Khalid
Left a decade in Fortune 500 HR to co-build Squatwolf, a Dubai gymwear brand sold worldwide

Belal El-Megharbel
Ex-Careem manager who co-founded MaxAB and now leads the merged MaxAB-Wasoko

Mohamed Abdulaziz
Distribution veteran who built Brimore, which had about 75,000 home sellers across Egypt by…

Hanzade Doğan Boyner
Founded Hepsiburada in 2000 and took it to Nasdaq before selling control to Kaspi.kz

Nazım Salur
Serial entrepreneur who founded BiTaksi, then Getir and its 10-minute delivery model

Huda Kattan
Beauty blogger who turned a $6,000 lash launch into a $1.2bn brand, then bought it back

Abdulaziz Al Loughani
Former talabat managing partner who rebuilt a Kuwaiti flower site into Floward

Wajdan Gul
Ex-digital marketer who co-founded Squatwolf in a Dubai flat and took it to 120+ countries

Demet Mutlu
Left Harvard Business School to found Trendyol, Turkey's first $16.5bn decacorn

Maha Bennani
Co-founded Match Glasses in Montreal before launching LNKO, a direct-to-consumer eyewear…

Daniel Alimov
Built a grocery delivery startup acquired by X5, now turning shelf photos into retail…
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