Tabby and Tamara became familiar to Gulf shoppers through a simple offer: buy something now and spread the payment across instalments.

Trendyol is one of Turkey’s biggest technology companies. Insider sells its software to more than 1,500 brands across 28 countries. Huda Beauty became a global cosmetics business, while Hepsiburada became the first Turkish company to list on Nasdaq.

A new MENA unicorn and Tabby is now more valuable than Klarna ...