Investor

General Atlantic

Fund · backs 3 companies

Companies

FM30 UAERetail

eyewa

eyewa is the MENA region’s largest omnichannel eyewear retailer, and its $100 million Series C led by General Atlantic reinforced its position.

$600mValuation
1,250Headcount
24.8%Growth
FM featured TurkeyAI

Insider

AI platform that personalises marketing and customer engagement across channels

$1.2bnValuation
FM featured TurkeyRetail

Trendyol

Turkey's largest e-commerce platform, started as an online fashion retailer

$16.5bnValuation

Founders

FM featured TurkeyAI

Hande Çilingir

Co-founder and CEOInsider

Built Insider into Turkey's first woman-founded unicorn after selling a language school

FM featured TurkeyRetail

Demet Mutlu

T
Founder and former CEOTrendyol

Left Harvard Business School to found Trendyol, Turkey's first $16.5bn decacorn

Stories

Story
The Women Behind Some of MENA’s Biggest Companies
Trendyol is one of Turkey’s biggest technology companies. Insider sells its software to more than 1,500 brands across 28 countries. Huda Beauty became a global cosmetics business, while Hepsiburada became the first Turkish company to list on Nasdaq.
8 Oct 2026

Watch

Short
Trendyol: Demet Mutlu
Short
Insider: Hande Çilingir
Short
Trendyol: Demet Mutlu