Insider
AI platform that personalises marketing and customer engagement across channels
Based in Istanbul, founded 2012
The numbers
$1.2bnValuation
2012Founded
Why it matters
Insider was founded in Istanbul in 2012 and in March 2022 became the first woman-founded unicorn in Turkey and the wider Middle East, valued at $1.22 billion. It serves more than 2,000 customers such as Samsung, Singapore Airlines and L'Oréal. It raised a $500 million Series E led by General Atlantic in 2024 and bought US firm Bluecore in 2026 ahead of a planned IPO.
Founders
On Founding MENA
The Women Behind Some of MENA’s Biggest Companies
Trendyol is one of Turkey’s biggest technology companies. Insider sells its software to more than 1,500 brands across 28 countries. Huda Beauty became a global cosmetics business, while Hepsiburada became the first Turkish company to list on Nasdaq.
8 Oct 2026
Insider: Hande Çilingir
Top Women Founders
10 slides
