Investor

SoftBank Vision Fund 2

Fund · backs 2 companies

Companies

FM featuredFM30 UAEFood & hospitality

Kitopi

Dubai-based multi-brand restaurant group that began as a cloud kitchen platform

$1bnValuation
3,861Headcount
12.2%Growth
FM featured TurkeyRetail

Trendyol

Turkey's largest e-commerce platform, started as an online fashion retailer

$16.5bnValuation

Founders

FM featured UAEFood & hospitality

Mohamad Ballout

K
Co-founder and CEOKitopi

Confectionery entrepreneur turned Kitopi co-founder who built a UAE restaurant unicorn

FM featured TurkeyRetail

Demet Mutlu

T
Founder and former CEOTrendyol

Left Harvard Business School to found Trendyol, Turkey's first $16.5bn decacorn

Stories

Story
The Women Behind Some of MENA’s Biggest Companies
Trendyol is one of Turkey’s biggest technology companies. Insider sells its software to more than 1,500 brands across 28 countries. Huda Beauty became a global cosmetics business, while Hepsiburada became the first Turkish company to list on Nasdaq.
8 Oct 2026

Watch

Short
Trendyol: Demet Mutlu
Short
Kitopi: Mohamad Ballout
Short
Trendyol: Demet Mutlu