Brimore
Egyptian social commerce platform where home sellers resold local brands to their neighbours
Based in Cairo, founded 2017
The numbers
2017Founded
Why it matters
Brimore gave small Egyptian manufacturers national distribution through a network of individual sellers, most of them women, who resold products in their own communities. By 2022 it had about 75,000 sellers in 27 Egyptian cities and more than 300 suppliers, and it built its own fulfilment arm, Milezmore. Its $25 million Series A in 2022 was led by the IFC and Endure Capital.
Founders
On Founding MENA
Brimore: Mohamed Abdulaziz
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