MaxAB
B2B grocery ordering and embedded finance for small retailers, now merged with Wasoko
Based in Cairo, founded 2018
The numbers
2018Founded
Why it matters
MaxAB connects traditional grocery retailers in Egypt with suppliers through its own warehouses and delivery fleet, and uses its order data to offer working capital loans. In August 2024 it completed a merger with Kenya's Wasoko, creating a platform serving more than 450,000 merchants across five African countries, and the combined company has disbursed over $20 million in loans with repayment above 99%.
