Short
Lattafa Perfumes - Sheikh Shahid Ahmad & Shoaib Iqbal
Founding MENA 路 1:08
A Dubai perfume brand spent decades building its business before becoming a global social media sensation. 馃實
Lattafa's Yara, Asad and Khamrah have become favourites among fragrance creators, helped by affordable prices, elaborate packaging and comparisons to much more expensive designer perfumes. Sheikh Shahid Ahmad & Shoaib Iqbal - Co Founders
Between August 2024 and July 2025 alone, the brand generated an estimated $63 million in TikTok Shop sales.
And its online popularity shows just how far a Middle Eastern fragrance brand can travel.
#Lattafa #DubaiBrands #PerfumeTok #MiddleEastBusiness #FoundingMENA
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