Investors asked who would look after her children while she built her company.

Mona Ataya launched Mumzworld after seeing how difficult it was for mothers in the region to find affordable baby products.

She faced more than 100 investor rejections, but Mumzworld kept doubling its revenue year after year.

By 2021, it had reached 2.5M mothers across 20 countries before Tamer Group acquired a majority stake.