Huda Beauty
Dubai-based cosmetics brand that grew from false lashes into a global make-up line
Based in Dubai, founded 2013
The numbers
$1.2bnValuation
2013Founded
Why it matters
Huda Kattan built an online beauty audience from 2010 and launched Huda Beauty in 2013 with her sisters, starting with false lashes sold at Sephora in Dubai. TSG Consumer Partners' 2017 minority investment valued the company at $1.2 billion. In 2025 Kattan bought that stake back, returning the brand to full founder ownership.
Backed by
Founders
On Founding MENA
Huda Beauty: Huda Kattan
The Women Behind Some of MENA’s Biggest Companies
Trendyol is one of Turkey’s biggest technology companies. Insider sells its software to more than 1,500 brands across 28 countries. Huda Beauty became a global cosmetics business, while Hepsiburada became the first Turkish company to list on Nasdaq.
8 Oct 2026
Top Women Founders
10 slides
